The Days of High-Priced Course Materials Are Over

January 23, 2019

The evidence is building, and it’s becoming harder to ignore — an ever-increasing number of institutions are making the switch to Ed Map’s ALL IN MODEL™ (AIM) and making course materials affordable.

We all know the campus bookstore and being shocked at the top sticker price of course materials. The prices seem like they continue to rise year after year. Students are in a tough spot. Either pay the high price, turn elsewhere to the open market, or not buy at all. The dilemma puts students and the institution at risk.

For students, it’s finding affordable course materials that might not be the right edition or even arrive on time. That’s risking not having the proper materials they need from the start. For the institution, it’s the risk of not providing all the tools students need to be successful.

The world of course materials is evolving, and many institutions are recognizing that the days of high-priced content is over. Sticking to an antiquated campus bookstore model is not enough anymore, and that model is quickly becoming out of pace with the times.

But how does an institution ensure that every student has access to affordable course materials? The answer is Ed Map’s ALL IN MODEL™ (AIM).

Instead of students paying high prices at the campus bookstore, shopping on their own in the open market, or not buying at all, students access course materials right from within their learning environment. Materials already accounted for in their tuition or class fees — delivered digitally unless students opt for a low-cost print-on-demand companion — on or before the first day of class.

Institutions can point to fewer students who go without course materials and improved student outcomes, and gain more reliable, recurring revenue. And students, since few of them tend to opt out from the model, benefit from volume discounts, meaning they end up paying less for their course materials.

That’s solving the course materials dilemma.

But don’t just take our word for it. Learn how Hodges University put the ALL IN MODEL™ (AIM) to work for them in their customer spotlight story. Click here.

Mark Christensen

Senior Director of Marketing

Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with Ed Map, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

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